Lighting New York's Director of Search Marketing, Aaron Covaleski, reveals how partnering with Google and leveraging cross-device conversion data dramatically increased mobile traffic and provided deeper customer understanding. This episode offers valuable insights into optimizing your online presence for mobile users and understanding the full customer journey across devices.
Key takeaways
Implement cross-device conversion tracking to gain a holistic view of customer behavior across different devices.
Utilize search giant partnerships (e.g., Google) to access advanced analytics and improve mobile traffic attribution.
Focus on understanding customer journeys across devices to better tailor marketing efforts and website experiences.
Allocate resources to mobile optimization as it presents a significant opportunity for traffic and conversions.
In an effort to increase the amount of traffic coming to its website from mobile devices, Lighting New York (LNY), a retailer of residential and commercial lighting fixtures, recently partnered with Google and is leveraging the search giant's cross-device conversions data. In episode 39 of Total Retail Talks, Aaron Covaleski, director of search marketing at LNY,…
