Mixing Technology & Strategy to Receive 10x ROI | Michael Epstein | PostPilot | Bonus Episode
Honest Ecommerce · with Michael Epstein · July 14, 2022 · 19 min
Summary
Michael Epstein, co-founder of PostPilot, reveals how direct mail can achieve 10x ROI for ecommerce brands by applying email marketing principles to postcards. Learn how to leverage automation and strategic targeting to re-engage customers, drive conversions, and measure the impact of physical mail in a digital-first world. This episode is a must-listen for DTC operators looking to diversify acquisition channels and optimize customer retention.
Key takeaways
Implement direct mail campaigns using strategies similar to proven email flows (e.g., abandoned cart, win-back series) to re-engage customers and drive conversions.
Utilize unique offer codes on direct mail pieces for precise attribution and to accurately measure the ROI of your postcard campaigns.
Consider testing direct mail for specific high-value customer segments or for offers that require a 'godfather' level of impact to cut through digital noise.
Explore automation platforms like PostPilot to streamline direct mail execution and integrate it seamlessly with your existing marketing tech stack.
Don't overlook the power of physical mail to combat ad fatigue and create a deeper, more memorable brand touchpoint in an increasingly digital landscape.
Michael Epstein has been in ecommerce for over 20 years, starting an online retailer and existing in 2013 to private equity. He has served as a private equity operating partner and CMO for numerous 8 & 9 figure PE-owned Ecom brands. He is currently co-founder & co-CEO of PostPilot, a direct mail automation platform built for ecommerce and direct to consumer brands. In This Conversation We Discuss: [00:00] Intro[01:23] The elevator pitch for PostPilot[02:56] Being the “Klaviyo for Y”[03:55] Applying common email flows to postcards[06:29] How does attribution work for PostPilot?[07:51] The advantage of unique codes[09:13] Pricing for PostPilot[10:54] The “godfather” offer[11:38] Can you customize your own designs?[12:53] Most brands prefer PostPilot to handle designs[13:50] PostPilot’s brand new announcement![15:58] Mixing technology and strategy [16:43] Examples of how PostPilot helped big brands[18:49] Where to start with PostPilotResources:Subscribe to Honest Ecommerce on YoutubePostPilot’s “Godfather” offer. An offer you can’t refuse postpilot.com/gfoIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Implement direct mail campaigns using strategies similar to proven email flows (e.g., abandoned cart, win-back series) to re-engage customers and drive conversions.
What does this episode say about paid acquisition?
Utilize unique offer codes on direct mail pieces for precise attribution and to accurately measure the ROI of your postcard campaigns.
What does this episode say about customer retention?
Consider testing direct mail for specific high-value customer segments or for offers that require a 'godfather' level of impact to cut through digital noise.
What does this episode say about ai & automation?
Explore automation platforms like PostPilot to streamline direct mail execution and integrate it seamlessly with your existing marketing tech stack.
What does this episode say about dtc strategy?
Don't overlook the power of physical mail to combat ad fatigue and create a deeper, more memorable brand touchpoint in an increasingly digital landscape.
