Mixing Technology & Strategy to Receive 10x ROI | Michael Epstein | PostPilot | Bonus Episode
Honest Ecommerce · with Michael Epstein · July 14, 2022 · 19 min
Summary
This episode reveals how direct mail automation, akin to Klaviyo for physical mail, can achieve remarkable ROI by re-engaging customers who ignore digital channels. Learn how personalized, automated postcards can drive repurchases and boost LTV, especially in a post-iOS update world where digital ad costs are rising and email engagement is declining.
Key takeaways
Implement win-back campaigns using automated direct mail for customers who haven't repurchased within a specific timeframe (e.g., 90 days) to prevent churn and drive a high ROI.
Utilize personalized and triggered direct mail to reach the 80%+ of customers who may not engage with email or digital ads, significantly expanding your reachable audience.
Leverage unique, single-use coupon codes on direct mail for accurate attribution and to prevent code leakage, ensuring campaign integrity.
Consider "done for you" direct mail services that include campaign setup, creative design, and strategic guidance to quickly launch and optimize campaigns without internal resource strain.
For brands doing over $1M in revenue, explore services offering a free test campaign to validate direct mail's effectiveness before committing resources, demonstrating confidence in ROI.
On this bonus episode, we talk to Michael Epstein all about PostPilot - how to apply common email flows to PostPilot, why most brands leave some control to PostPilot, and Postpilot’s exclusive announcement, and so much more!
What does this episode say about paid acquisition?
Implement win-back campaigns using automated direct mail for customers who haven't repurchased within a specific timeframe (e.g., 90 days) to prevent churn and drive a high ROI.
What does this episode say about customer retention?
Utilize personalized and triggered direct mail to reach the 80%+ of customers who may not engage with email or digital ads, significantly expanding your reachable audience.
What does this episode say about ai & automation?
Leverage unique, single-use coupon codes on direct mail for accurate attribution and to prevent code leakage, ensuring campaign integrity.
What does this episode say about paid acquisition?
Consider "done for you" direct mail services that include campaign setup, creative design, and strategic guidance to quickly launch and optimize campaigns without internal resource strain.
What does this episode say about paid acquisition?
For brands doing over $1M in revenue, explore services offering a free test campaign to validate direct mail's effectiveness before committing resources, demonstrating confidence in ROI.
