Migrating Over to Shopify | Jazmin Alvarez | Pretty Well Beauty
Honest Ecommerce · with Jazmin Alvarez · August 30, 2021 · 30 min
Summary
This episode features Jazmin Alvarez of Pretty Well Beauty discussing her migration to Shopify, highlighting the platform's new 2.0 features for enhanced customization and content management. It offers valuable insights for ecommerce businesses considering a platform shift or looking to leverage advanced Shopify functionalities to improve their online store and customer experience.
Key takeaways
Shopify's Online Store 2.0 offers significant customization capabilities, including applying templates to any page and enhanced metafields for richer product information.
The ability to create custom content types within Shopify’s CMS (Content Management System) addresses previous limitations in blogging and content flexibility.
When migrating platforms, prioritize partners who understand your vision and can support your growth, acknowledging the importance of a visually appealing and functional website.
To curate a marketplace, cold outreach to brands with a compelling vision can be effective in securing partnerships, even for new businesses.
Focus on a niche that addresses a pain point for consumers (e.g., overwhelming product choices) and build a platform that simplifies decision-making, offering diverse price points and inclusive representation.
Jazmin Alvarez is the founder and CEO of Pretty Well Beauty. On this podcast, we talk about why finding a partner is crucial to success, what pushed Jazmin to migrate, how Pretty Well Beauty got started, and so much more! To learn more, visit: http://honestecommerce.co Resources: Clean Beauty and Natural Skincare Shop prettywellbeauty.com Connect with Jazmin linkedin.com/in/cleanbeautyboss All the announcements from Shopify Unite 2021 shopify.com/partners/blog/shopify-unite-announcements-2021 Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest
What does this episode say about shopify & ecommerce platforms?
Shopify's Online Store 2.0 offers significant customization capabilities, including applying templates to any page and enhanced metafields for richer product information.
What does this episode say about dtc strategy?
The ability to create custom content types within Shopify’s CMS (Content Management System) addresses previous limitations in blogging and content flexibility.
What does this episode say about brand & content?
When migrating platforms, prioritize partners who understand your vision and can support your growth, acknowledging the importance of a visually appealing and functional website.
What does this episode say about conversion & cro?
To curate a marketplace, cold outreach to brands with a compelling vision can be effective in securing partnerships, even for new businesses.
What does this episode say about shopify & ecommerce platforms?
Focus on a niche that addresses a pain point for consumers (e.g., overwhelming product choices) and build a platform that simplifies decision-making, offering diverse price points and inclusive representation.
