Inventory management is a critical yet often challenging aspect of ecommerce. This episode provides actionable strategies for DTC brands to master inventory, reduce issues like stockouts and overstocking, and optimize cash flow. Learn how to leverage data and specific tools to streamline operations and turn inventory management into a competitive advantage.
Key takeaways
Implement a system to track per-SKU sales velocity to identify fast-moving vs. slow-moving items and inform purchasing decisions.
Utilize data-driven insights to balance lead times, cash outlay, and customer demand for more efficient inventory planning.
Explore and adopt inventory planning tools, such as the Inventory Planner app mentioned, to manage extensive SKUs and gain better visibility into stock levels.
Develop strategies for managing a high volume of SKUs by focusing on data and technology to avoid common pitfalls like stockouts and overstocking.
Inventory management is the bane of many ecommerce brands’ existence — balancing lead times and cash outlay with demand can feel like an unsolvable issue. But with the right data, it can become much easier.
In this episode, Taylor sits down with Braden Larsen, Head of Marketing at CTC client Sparkle in Pink, to discuss the tool he uses to keep ahead of per-SKU sales velocity, how he manages Sparkle in Pink’s massive number of SKUs, and how to use data to streamline your inventory management.
Show Notes: Check out Sparkle in Pink here: https://sparkleinpink.com/ Download the Inventory Planner app here: https://apps.shopify.com/inventory-planner The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
What does this episode say about supply chain & operations?
Implement a system to track per-SKU sales velocity to identify fast-moving vs. slow-moving items and inform purchasing decisions.
What does this episode say about shopify & ecommerce platforms?
Utilize data-driven insights to balance lead times, cash outlay, and customer demand for more efficient inventory planning.
What does this episode say about analytics & attribution?
Explore and adopt inventory planning tools, such as the Inventory Planner app mentioned, to manage extensive SKUs and gain better visibility into stock levels.
What does this episode say about dtc strategy?
Develop strategies for managing a high volume of SKUs by focusing on data and technology to avoid common pitfalls like stockouts and overstocking.
