Marketing Magic with Erik Huberman, Founder and CEO of Hawke Media
Stairway to CEO
· with Erik Huberman
· January 22, 2019
· 54 min
Summary
This episode with Erik Huberman, founder of Hawke Media, offers a masterclass in building and scaling a successful marketing agency. Learn how to identify market needs, implement effective growth strategies, and foster a strong company culture to drive business valuation and sustainable growth for your ecommerce brand.
Key takeaways
Implement an 'Outsourced CMO' model for your marketing initiatives to gain high-level expertise without the overhead of a full-time executive.
Prioritize customer acquisition and retention strategies, focusing on a mix of digital marketing channels like SEO, SEM, and content marketing to drive consistent growth.
Cultivate a strong company culture and attract top talent to build a high-performing team capable of innovating and adapting to market changes.
Understand key valuation drivers for service businesses beyond revenue, focusing on sustainable financial growth and brand building.
Develop a robust go-to-market strategy that clearly communicates your value proposition and connects with your target audience on an emotional level.
Themes
business growthentrepreneurshipmarketing strategyteam building
Today, on the Stairway to CEO podcast, I’m hanging out with Erik Huberman, the Founder & CEO of Hawke Media. Erik has been named one of Inc Magazine’s “Top 25 Marketing Influencers” and was on Forbes 30 under 30 list in 2016. In this episode, Erik shares with us his entrepreneurial journey from selling beanie babies at 8 years old to building Hawke Media into an award-winning marketing agency valued at over 75 million.
Frequently asked about this episode
What does this episode say about business growth?
Implement an 'Outsourced CMO' model for your marketing initiatives to gain high-level expertise without the overhead of a full-time executive.
What does this episode say about entrepreneurship?
Prioritize customer acquisition and retention strategies, focusing on a mix of digital marketing channels like SEO, SEM, and content marketing to drive consistent growth.
What does this episode say about marketing strategy?
Cultivate a strong company culture and attract top talent to build a high-performing team capable of innovating and adapting to market changes.
What does this episode say about team building?
Understand key valuation drivers for service businesses beyond revenue, focusing on sustainable financial growth and brand building.
What does this episode say about business growth?
Develop a robust go-to-market strategy that clearly communicates your value proposition and connects with your target audience on an emotional level.
