Marketing Campaign Reaffirms Shinola's Commitment to American Workers

Total Retail Talks · May 15, 2017 · 12 min

Summary

In episode 92 of Total Retail Talks, Bridget Russo, chief marketing officer of Shinola, a luxury retailer that specializes in watches, bicycles and leather goods, discusses the brand's commitment to American manufacturing and jobs. Russo details Shinola's recent marketing campaign, Let's Roll Up Our Sleeves, which celebrated the idea that hard work creates jobs and…

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