Jill Renslow, EVP of Mall of America, shares insights on how their vast retail and entertainment complex navigated the COVID-19 pandemic and civil unrest, focusing on adaptability and collaboration with over 520 retail tenants. This episode provides a compelling look into the future of brick-and-mortar, emphasizing enhanced customer experiences and leveraging technology to thrive.
Key takeaways
Mall of America actively collaborated with its 520+ tenants to adapt during the pandemic, including rolling out services like curbside pickup for smaller businesses.
The Mall of America is focusing on enhancing the customer experience to draw consumers back to physical stores, countering the narrative of brick-and-mortar decline.
Integrating emerging technologies into both retail and entertainment environments is key to creating unique experiences and driving sales and traffic.
In-person events are being brought back to reignite consumer confidence and engagement within the mall setting.
Identifying 'silver linings' during crises, such as forced innovation and deeper collaboration with tenants, can lead to long-term operational improvements.
In episode 305 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jill Renslow, executive vice president of business development at Mall of America, the nation’s largest retail and entertainment complex. Renslow discusses her current role and 24-year career at the mall, the various entertainment and attractions that set Mall of America apart, and what the…
What does this episode say about retail & omnichannel?
Mall of America actively collaborated with its 520+ tenants to adapt during the pandemic, including rolling out services like curbside pickup for smaller businesses.
What does this episode say about founder & leadership?
The Mall of America is focusing on enhancing the customer experience to draw consumers back to physical stores, countering the narrative of brick-and-mortar decline.
What does this episode say about supply chain & operations?
Integrating emerging technologies into both retail and entertainment environments is key to creating unique experiences and driving sales and traffic.
What does this episode say about retail & omnichannel?
In-person events are being brought back to reignite consumer confidence and engagement within the mall setting.
What does this episode say about retail & omnichannel?
Identifying 'silver linings' during crises, such as forced innovation and deeper collaboration with tenants, can lead to long-term operational improvements.
