In this episode, Lowe's Director of Innovation discusses how the company leverages new technologies, specifically its partnership with Google Tango for augmented reality, to enhance the customer experience and drive its omnichannel strategy. Ecommerce operators will learn about the strategic thinking behind adopting cutting-edge innovations to stay competitive and meet evolving consumer expectations in a rapidly changing retail landscape.
Key takeaways
Explore partnerships with tech companies to integrate innovative solutions like augmented reality into your customer journey.
Invest in innovation labs or dedicated teams to research and implement emerging technologies relevant to your retail niche.
Develop a seamless social strategy that complements your in-store and online experiences to create a cohesive omnichannel presence.
Focus on technology that solves real customer problems and enhances their shopping experience, rather than just adopting trends for their own sake.
When we think of Lowe's, we think of a retailer on top of its game. From its partnership with Google Tango to bring augmented reality to consumers to a seamless social strategy, Lowe's epitomizes what an omnichannel retailer looks like. In episode 44 of Total Retail Talks,Melissa Campanelli, editor-in-chief of Total Retail, talks with Kyle…
