This episode is a must-listen for ecommerce operators preparing for Amazon Prime Day. Dusan Tepavac, an Amazon advertising expert, shares crucial strategies for paid media, audience targeting, and budget optimization within Amazon's ecosystem to maximize sales during this peak event. The discussion covers everything from pre-Prime Day keyword adjustments to post-event data utilization, offering a comprehensive guide to navigating the complexities of one of the biggest retail events of the year.
Key takeaways
Leverage Amazon Marketing Cloud (AMC) and Demand-Side Platform (DSP) for advanced audience targeting and a competitive advantage in budget planning and ad placements.
Prioritize optimizing organic keyword rankings before Prime Day, as CPCs become significantly more expensive during the event.
Implement Prime Day badging and exclusive discounts strategically to enhance visibility and conversion rates, recognizing their importance over full catalog promotions.
Adjust ad spend tactically closer to Prime Day by shifting focus towards non-branded spending and utilizing day-parting for brands not offering discounts to manage budget and visibility effectively during peak times.
Utilize post-Prime Day data to inform and refine ongoing strategies for future promotional events, recognizing the event as a valuable data collection opportunity.
Themes
amazon advertising strategyprime day preparationpromotional strategiesretail media optimization
Interview with Dusan Tepavac Amazon Advertising Expert and Retail Media Specialist at Acadia Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. With Prime Day just around the corner, we decided to dive into the intricacies of maximizing success during one of the biggest e-commerce events of the year. In this discussion, we are joined by guest Dusan Tepavac, a seasoned Amazon Advertising Expert and Retail Media Specialist at Acadia, who shares his expert insights on preparing for Prime Day with paid media strategies, audience targeting, and leveraging Amazon's advertising ecosystem. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie and Dusan discuss: Introduction to Prime Day Preparation Prime Day: Enhanced Capabilities and Strategies Integration of AMC and DSP for advanced audience targeting Focus on shoppers' behaviors and the advantages of new tools in Amazon's ad ecosystem Optimizing Budgets with AMC Insights Strategic use of AMC for competitive advantage Planning budgets based on insights to gain better ad placements Brand-
Frequently asked about this episode
What does this episode say about amazon advertising strategy?
Leverage Amazon Marketing Cloud (AMC) and Demand-Side Platform (DSP) for advanced audience targeting and a competitive advantage in budget planning and ad placements.
What does this episode say about prime day preparation?
Prioritize optimizing organic keyword rankings before Prime Day, as CPCs become significantly more expensive during the event.
What does this episode say about promotional strategies?
Implement Prime Day badging and exclusive discounts strategically to enhance visibility and conversion rates, recognizing their importance over full catalog promotions.
What does this episode say about retail media optimization?
Adjust ad spend tactically closer to Prime Day by shifting focus towards non-branded spending and utilizing day-parting for brands not offering discounts to manage budget and visibility effectively during peak times.
What does this episode say about amazon advertising strategy?
Utilize post-Prime Day data to inform and refine ongoing strategies for future promotional events, recognizing the event as a valuable data collection opportunity.
