Live Shopping Events on Facebook Help Abercrombie & Fitch Engage Customers, Drive Sales

Total Retail Talks · July 26, 2021 · 15 min

Summary

In episode 308 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Megan Brophy, senior director of brand marketing at Abercrombie & Fitch and Abercrombie Kids. Brophy discusses Abercrombie's partnership with Facebook for its Live Shopping Fridays initiative, how livestream shopping brings the in-store and digital experience together, and what customers experience when engaging with the live…

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