In this episode, Rick Gemereth, CIO and SVP of Lionel NASCAR Collectables, discusses the brand's pivot to e-commerce with the launch of two new websites on NetSuite's SuiteCommerce platform. He shares the benefits of utilizing a cloud-based e-commerce solution and its impact on Lionel's shift to online sales. This episode is a valuable insight into how legacy brands can successfully adapt to the digital retail landscape.
Key takeaways
Legacy brands should consider cloud-based e-commerce platforms for scalability and ease of management, as demonstrated by Lionel's adoption of NetSuite SuiteCommerce.
Migrating to a modern e-commerce platform can significantly impact a brand's online presence and operational efficiency.
Even established brands with traditional product lines can find success and growth by strategically investing in e-commerce infrastructure.
Centralizing e-commerce operations for multiple brands under one platform can create synergies and streamline management.
Lionel, the iconic model train maker, recently launched two e-commerce websites — Lionel Trains, Lionel Racing — on NetSuite's SuiteCommerce platform. In episode nine of Total Retail Talks, Rick Gemereth, chief information officer and senior vice president of Lionel NASCAR Collectables, discusses the benefits of being on a cloud-based e-commerce platform and how it's impacted…
What does this episode say about shopify & ecommerce platforms?
Legacy brands should consider cloud-based e-commerce platforms for scalability and ease of management, as demonstrated by Lionel's adoption of NetSuite SuiteCommerce.
What does this episode say about dtc strategy?
Migrating to a modern e-commerce platform can significantly impact a brand's online presence and operational efficiency.
What does this episode say about shopify & ecommerce platforms?
Even established brands with traditional product lines can find success and growth by strategically investing in e-commerce infrastructure.
What does this episode say about shopify & ecommerce platforms?
Centralizing e-commerce operations for multiple brands under one platform can create synergies and streamline management.
