On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse. We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!