Leadership and Legacy, with Christine Mei, CEO at Gathered Foods
Stairway to CEO
· with Christine Mei
· September 8, 2020
· 69 min
Summary
Christine Mei, CEO of Gathered Foods, shares her journey from corporate giants to leading a plant-based food revolution. This episode offers critical insights into influential leadership, career progression to the CEO level, and brand building in the innovative and rapidly growing sustainable food industry, making it a must-listen for ecommerce operators looking to scale mission-driven brands.
Key takeaways
Craft a personal leadership legacy statement early in your career to guide your professional growth and impact, as Mei did at Coca-Cola.
Understand the power of mission-driven branding by studying how Gathered Foods’ Good Catch brand resonates with consumers seeking sustainable, plant-based alternatives.
Learn from Mei's career transitions across major corporations like P&G, Nike, and Coca-Cola to navigate your own path to C-suite roles, focusing on diverse experiences.
Identify and cultivate the key attributes of influential leadership, such as strategic vision, adaptability, and a commitment to driving change, to build high-performing teams and successful ventures.
Leverage product innovation to disrupt established markets by offering superior, ethically sourced, and desirable alternatives, as exemplified by Good Catch's plant-based seafood.
Focus on building products that match—or exceed—the taste, texture, and nutritional profiles of existing market leaders to overcome consumer skepticism and drive adoption in new categories.
Themes
brand strategycareer progressionleadership developmentsustainable business
Christine Mei is the newly appointed CEO of Gathered Foods. Gathered Foods conceives and launches brands that revolutionize the way people eat. You may have even heard of one of their brands called Good Catch, a plant-based seafood brand, offering delicious tuna fish, crab cake, and fish cake alternatives, providing the taste texture, nutrition, and experience of seafood without harming the environment. Gathered Foods is on a mission to propel change through craveable plant-based alternatives. In this episode, Christine shares with us her inspiring career journey from climbing the corporate ladders at Procter & Gamble, Nike, Coca Cola, and more to landing her first CEO role at Gathered Foods. She shares with us her personal leadership legacy statement, which she created while working at Coca Cola, and talks with us about what it takes to be an influential leader.
Frequently asked about this episode
What does this episode say about brand strategy?
Craft a personal leadership legacy statement early in your career to guide your professional growth and impact, as Mei did at Coca-Cola.
What does this episode say about career progression?
Understand the power of mission-driven branding by studying how Gathered Foods’ Good Catch brand resonates with consumers seeking sustainable, plant-based alternatives.
What does this episode say about leadership development?
Learn from Mei's career transitions across major corporations like P&G, Nike, and Coca-Cola to navigate your own path to C-suite roles, focusing on diverse experiences.
What does this episode say about sustainable business?
Identify and cultivate the key attributes of influential leadership, such as strategic vision, adaptability, and a commitment to driving change, to build high-performing teams and successful ventures.
What does this episode say about brand strategy?
Leverage product innovation to disrupt established markets by offering superior, ethically sourced, and desirable alternatives, as exemplified by Good Catch's plant-based seafood.
