Lane Bryant is actively transforming its in-store customer experience by integrating technology and championing diversity and inclusion. This episode dives into how these strategies cater to the specific needs of plus-sized women, creating a more welcoming and efficient retail environment.
Key takeaways
Implement technology in-store that directly enhances the customer journey, such as improved inventory systems for better product availability or tools that assist store associates in serving customers more effectively.
Actively embed Diversity & Inclusion (D&I) into store operations, marketing, and staff training to create a truly inclusive shopping experience that resonates with a diverse customer base.
Train store associates to leverage new technologies effectively while also empowering them to deliver personalized, empathetic service that aligns with the brand's D&I values.
Develop a deep understanding of your core customer's specific needs and challenges, and tailor both your technology investments and D&I initiatives to address those pain points directly.
Continuously measure the impact of CX improvements using KPIs and metrics to ensure that technology and D&I efforts are yielding tangible benefits for both the customer and the business.
In episode 240 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lexy Onofrio, vice president, brand marketing strategy and creative at Lane Bryant, a leading retailer of plus-sized clothing for women. Listen in as Onofrio discusses the brand's history and audience, as well as how Lane Bryant is improving its customers' in-store shopping experiences through…
What does this episode say about retail & omnichannel?
Implement technology in-store that directly enhances the customer journey, such as improved inventory systems for better product availability or tools that assist store associates in serving customers more effectively.
What does this episode say about brand & content?
Actively embed Diversity & Inclusion (D&I) into store operations, marketing, and staff training to create a truly inclusive shopping experience that resonates with a diverse customer base.
What does this episode say about ai & automation?
Train store associates to leverage new technologies effectively while also empowering them to deliver personalized, empathetic service that aligns with the brand's D&I values.
What does this episode say about retail & omnichannel?
Develop a deep understanding of your core customer's specific needs and challenges, and tailor both your technology investments and D&I initiatives to address those pain points directly.
What does this episode say about retail & omnichannel?
Continuously measure the impact of CX improvements using KPIs and metrics to ensure that technology and D&I efforts are yielding tangible benefits for both the customer and the business.
