This episode reveals how La-Z-Boy, a heritage brand, pivoted to meet modern consumer demands by leveraging data, offering product customization, and empowering in-store experts. It provides a blueprint for established retailers looking to enhance customer experience, personalize offerings, and integrate technology across their retail channels to drive brand growth.
Key takeaways
Invest in technology to enhance both online and in-store experiences, such as providing digital tools for product visualization and customization.
Utilize customer data to personalize communications and tailor the purchase journey, improving relevance and engagement.
Empower in-store associates with expert product knowledge and design skills to provide elevated customer service and drive sales.
Explore product customization options to meet evolving consumer preferences and differentiate your brand in a competitive market.
Strategically expand and modernize your physical retail footprint, ensuring it complements your digital presence and offers unique brand experiences.
In episode 230 of Total Retail Talks, Executive Editor Joe Keenan interviews Eli Winkler, chief marketing officer at La-Z-Boy, a leading home furniture manufacturer and retailer. Listen in as Winkler discusses the furniture retailer's history, how the business has adjusted to consumers' changing behaviors, and the technology enhancements La-Z-Boy offers shoppers in its stores and…
