Joint Business Planning With Lauren Livak and Nate Pinkston - Episode 359
Ecommerce Braintrust
· with Lauren Livak and Nate Pinkston
· September 17, 2024
· 30 min
Summary
This episode of Ecommerce Braintrust provides a comprehensive guide to Joint Business Planning (JBP), emphasizing the shift to an omnichannel approach. It's a must-listen for ecommerce operators looking to optimize brand-retailer relationships, integrate retail media effectively, and ensure cross-departmental alignment for mutual growth and efficiency.
Key takeaways
Implement an omnichannel JBP to avoid disconnected internal efforts and improve retailer perception.
Integrate retail media budgeting directly into the JBP process, recognizing its critical role in sales.
Start JBP preparations at least six months in advance for thorough planning and stakeholder alignment.
Involve finance, sales, marketing, e-commerce, procurement, and supply chain in JBP to ensure comprehensive planning and transparent data sharing.
Continuously monitor and revisit JBPs throughout the year to adapt to changing market conditions and performance.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. We're joined by two great guests today: Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, and Nate Pinkston, Head of Growth at Microsoft's Retail Media division. In this episode, we're focusing on the key takeaways from the report they released earlier this year, which represents a guide to the evolving landscape of Joint Business Planning. Tune in to get an insider's take on who, when, and how the most successful brands approach the JBP process across various retailers. KEY TAKEAWAYS In this episode, Julie, Lauren, Nate, and Jordan discuss: Explanation of JBP and its critical role in brand-retailer relationships. Comparison of JBP processes among different retailers (Amazon, Walmart). JBP Lite: Less detailed, often used by smaller brands or those with weaker retailer relations. Omnichannel JBP: Integrates all sales channels and stakeholder inputs for holistic collaboration. Issues stemming from having separate JBPs for retail media and marketing. Importance of integrating retail media into the JBP process. Nate Pinkston's emphasis on retail media budgeting and its role in sales. <p dir="ltr" role="prese
Frequently asked about this episode
What does this episode say about cross-functional collaboration?
Implement an omnichannel JBP to avoid disconnected internal efforts and improve retailer perception.
What does this episode say about retail media?
Integrate retail media budgeting directly into the JBP process, recognizing its critical role in sales.
What does this episode say about strategic partnerships?
Start JBP preparations at least six months in advance for thorough planning and stakeholder alignment.
What does this episode say about cross-functional collaboration?
Involve finance, sales, marketing, e-commerce, procurement, and supply chain in JBP to ensure comprehensive planning and transparent data sharing.
What does this episode say about cross-functional collaboration?
Continuously monitor and revisit JBPs throughout the year to adapt to changing market conditions and performance.
