Jackfruit Genius with Bryony Tinn-Disbury, Co-Founder and CEO of Jack & Bry
Stairway to CEO
· with Bryony Tinn-Disbury
· September 29, 2020
· 45 min
Summary
This episode features Bryony Tinn-Disbury, Co-Founder and CEO of Jack & Bry, who shares her inspiring journey of building a plant-based meat company using jackfruit. Ecommerce operators will learn critical strategies for product differentiation, fundraising, and rapid scaling within competitive markets, particularly valuable for those in CPG or food tech.
Key takeaways
Leverage unique ingredient properties (like jackfruit's texture and flavor absorption) to differentiate your product in a crowded market.
Understand the investment landscape and develop strong fundraising strategies, even if it means navigating initial setbacks like closing a previous venture.
Focus on achieving significant, measurable sales milestones early on (e.g., selling 20 million slices of pepperoni in the first year) to demonstrate market validation and attract further investment.
Develop products that cater to evolving consumer preferences and dietary restrictions, such as soy-free and pea-free alternatives in the plant-based market.
Jack & Bry is revolutionizing the plant-based meat market by developing products that don't rely on highly processed soy or pea powder but instead are made from the flavor hugging qualities and the meaty texture of jackfruit. In this episode, Bry Tinn-Disbury, Founder and CEO of Jack & Bry, shares with us how her entrepreneurial father inspired her to become a founder herself, why she decided to close her first company Lilly Loray, and how an experience she had eating jackfruit at a music festival inspired her to start Jack & Bry. We dive into her experience with fundraising from investors and how she sold over 20 million slices of jackfruit pepperoni in just her first year. Tune in to hear all of this and more.
Frequently asked about this episode
What does this episode say about entrepreneurial journey?
Leverage unique ingredient properties (like jackfruit's texture and flavor absorption) to differentiate your product in a crowded market.
What does this episode say about fundraising & growth?
Understand the investment landscape and develop strong fundraising strategies, even if it means navigating initial setbacks like closing a previous venture.
What does this episode say about product innovation?
Focus on achieving significant, measurable sales milestones early on (e.g., selling 20 million slices of pepperoni in the first year) to demonstrate market validation and attract further investment.
What does this episode say about entrepreneurial journey?
Develop products that cater to evolving consumer preferences and dietary restrictions, such as soy-free and pea-free alternatives in the plant-based market.
