Is This the Beginning of a DTC Comeback?: State of the Industry
Ecommerce Playbook
· with Steve Rekuc, Jeremiah Prummer, Yarden Shaked
· November 19, 2024
· 29 min
Summary
This episode analyzes the October ecommerce landscape, revealing a stagnation in growth for seven-figure DTC brands, while eight-figure brands show modest growth. It offers crucial insights into ad platform performance (Meta, Google, TikTok) and introduces AppLovin as a significant emerging ad network. Most importantly, it highlights a surprising shift in consumer sentiment towards economic optimism, suggesting a potentially strong holiday sales season for prepared DTC brands.
Key takeaways
Seven-figure DTC brands saw flat year-over-year growth in October, indicating a need for aggressive strategies to reignite customer acquisition.
Meta continues to deliver efficient ad spend with ROAS only down 4% despite a 25% increase in spend, making it a reliable platform for scaling during peak seasons.
AppLovin is identified as a critical emerging ad network that DTC marketers should investigate for diversification and new customer acquisition channels.
Consumer optimism about the economy is on the rise, breaking a long-standing negative trend, which suggests a more favorable environment for holiday sales and potential for increased spending.
Google's ad performance deteriorated post-election, highlighting the need to carefully monitor and adjust Google ad strategies around significant national events.
Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Steve, Jeremiah, and Yarden as they break down October’s key data trends, highlight growth opportunities, and share surprising insights about ad performance, consumer sentiment, and what it all means for Black Friday and beyond.
In this episode:
Why DTC growth for seven figure brands has stagnated.
The latest on ad performance for Meta, Google, and TikTok.
Everything you need to know about AppLovin: the new ad network taking ecommerce by storm.
Insights into consumer spending habits and rising discount rates.
Why consumer optimism about the economy might shake up your holiday sales strategy.
PLUS: Get a sneak peek of our upcoming special report on AppLovin and why every DTC marketer needs to pay attention!
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20.
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
Frequently asked about this episode
What does this episode say about consumer sentiment?
Seven-figure DTC brands saw flat year-over-year growth in October, indicating a need for aggressive strategies to reignite customer acquisition.
What does this episode say about dtc growth & performance?
Meta continues to deliver efficient ad spend with ROAS only down 4% despite a 25% increase in spend, making it a reliable platform for scaling during peak seasons.
What does this episode say about market trends?
AppLovin is identified as a critical emerging ad network that DTC marketers should investigate for diversification and new customer acquisition channels.
What does this episode say about paid advertising?
Consumer optimism about the economy is on the rise, breaking a long-standing negative trend, which suggests a more favorable environment for holiday sales and potential for increased spending.
What does this episode say about consumer sentiment?
Google's ad performance deteriorated post-election, highlighting the need to carefully monitor and adjust Google ad strategies around significant national events.
