This episode emphasizes the critical need for online stores to prioritize security and a seamless customer experience, especially leading up to major sales events like BFCM. Ecommerce operators will learn about safeguarding their store data and the strategic advantages of using staging environments to prevent costly errors and maintain operational integrity during peak seasons.
Key takeaways
Implement a 'code freeze' for your online store by mid-November, halting all non-essential code changes to reduce risk during BFCM and other critical sales periods.
Utilize a staging environment (a duplicate of your live store) for all significant updates and tests before deploying them to your production site, especially if on Shopify Plus where a second store is free.
Protect your store's data with a reliable backup solution to quickly recover from accidental deletions or errors, preventing significant downtime and revenue loss during peak shopping events.
Avoid making last-minute changes to your live store during high-stakes events like BFCM; all testing and major updates should be completed well in advance.
Anticipate increased online traffic and sales during major shopping holidays, as more consumers shift from physical to online purchasing, and prepare your store infrastructure accordingly.
Mike Potter is the co-founder and CEO of Rewind. Rewind helps Ecommerce stores protect and control their vital business data. On this podcast, we talk about why you should not make last minute changes during BFCM, investing in a 2nd store for staging, the importance of your online store’s experience and so much more! To learn more, visit: honestecommerce.co Resources: Mike’s LinkedIn page: linkedin.com/in/mikepotter Visit Rewind’s website rewind.io to get the 2020 BFCM Ebook Rewind’s Shopify App page: apps.shopify.com/backup Replay’s website: rewind.io/copy/shopify Replay’s Shopify App page: apps.shopify.com/store-copy Visit gorgias.link/honest to get your 2nd month with Gorgias free! Visit klaviyo.com to schedule a demo! Visit postscript.io/install for a free 30-day trial!
What does this episode say about shopify & ecommerce platforms?
Implement a 'code freeze' for your online store by mid-November, halting all non-essential code changes to reduce risk during BFCM and other critical sales periods.
What does this episode say about supply chain & operations?
Utilize a staging environment (a duplicate of your live store) for all significant updates and tests before deploying them to your production site, especially if on Shopify Plus where a second store is free.
What does this episode say about conversion & cro?
Protect your store's data with a reliable backup solution to quickly recover from accidental deletions or errors, preventing significant downtime and revenue loss during peak shopping events.
What does this episode say about shopify & ecommerce platforms?
Avoid making last-minute changes to your live store during high-stakes events like BFCM; all testing and major updates should be completed well in advance.
What does this episode say about shopify & ecommerce platforms?
Anticipate increased online traffic and sales during major shopping holidays, as more consumers shift from physical to online purchasing, and prepare your store infrastructure accordingly.
