Slumberkins shares their unique approach to building a children's emotional wellness brand by integrating therapeutic and educational expertise. They discuss leveraging character-driven storytelling to make complex emotional concepts accessible and engaging for children and families. The episode highlights how their strong community focus has fueled product development and successful expansion into entertainment media like TV shows and music, demonstrating a powerful model for purpose-driven ecommerce.
Kelly Oriard is the co-founder and Chief Therapeutic Officer at Slumberkins, a children’s education and emotional health brand. She holds a dual master's degree in Marriage and Family Therapy and School Counseling. As a therapist, school counselor, and mother, Oriard is passionate about changing how we support mental and emotional wellbeing for children and families. As the author behind the character storylines at Slumberkins, Kelly is changing the way children and families can access the content and strategies, usually found in a family therapy session, in a fun, easy-to-use way that creates healing and brings meaningful moments of connection that make a lifelong impact on the emotional health of children. Callie Christensen is the co-founder and Chief Community Officer at Slumberkins, a children’s education and emotional wellness brand. Callie holds a master’s in teaching elementary education and special education. As a mother and educator turned entrepreneur, she’s on a mission to use her educational background to create an accessible, meaningful, and purposeful brand that is useful in every home and school to help support families and communities on their journeys of emotional health. Slumberkins is at the forefront of brand building online as they expand into children’s entertainment by bringing the characters to life in a preschool television series produced by The Jim Henson Company. They just launched the first-ever music album for kids & families: Together We Shine, Vol. 1. Debuted as #1 kids album on iTunes https://orcd.co/slumberkinstws They also just launched a New Affirmation App on iTunes that's free for kids and families https://apps.apple.com/us/app/slumberkins/id1627118113 Slumberkins children's show streaming now on Apple TV+ https://tv.apple.com/us/show/slumberkins/umc.cmc.4r9fjly8gp831gqkfe8ft1xrb They are making as many tools and resources available to families so they can ea