Introducing the Women in Retail Media Collective - Episode 379
Ecommerce Braintrust
· with Ana Laura Zain and Emma Helsloot
· February 11, 2025
· 21 min
Summary
This episode introduces the Women in Retail Media Collective, an organization dedicated to fostering connections, growth, and leadership for women in the retail media sector. Ecommerce operators will learn about the collective's mission to increase female representation in industry events and content, offering valuable insights into community building and professional development within a niche but rapidly expanding field.
Key takeaways
The Women in Retail Media Collective aims for women to represent 50% of speakers at retail media events and panel sessions by 2026.
The collective has grown to over 600 members worldwide within three months, indicating a strong demand for such a network.
The organization plans local initiatives and flagship events to enhance networking and professional development opportunities.
The collective discusses key industry trends like programmatic advertising, AI agents, and career paths for retail media leaders.
Ecommerce professionals can join the collective and support its initiatives to connect with other women in retail media and contribute to the industry discourse.
Themes
diversity & inclusionnetworkingprofessional developmentretail media
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap's Director of Sales. Ana and Emma are also the co-founders of the newly launched Women in Retail Media Collective. In this episode, we'll dive into their vision for this dynamic new organization and explore the impact they hope to make in the retail media space. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, Ana, and Emma discuss: Origins of the Women in Retail Media Collective: What sparked the idea of the collective How both Ana and Emma identified the need for a network to support women in retail media. Their personal experiences and networking efforts highlight the importance of women supporting women in this space. Mission and Goals: The collective's mission focuses on connecting, growing, and leading women in the retail media sector. They aim to increase women's representation as speakers at events and publish more content authored by women. Growth and Expansion: <li dir="ltr" aria
Frequently asked about this episode
What does this episode say about diversity & inclusion?
The Women in Retail Media Collective aims for women to represent 50% of speakers at retail media events and panel sessions by 2026.
What does this episode say about networking?
The collective has grown to over 600 members worldwide within three months, indicating a strong demand for such a network.
What does this episode say about professional development?
The organization plans local initiatives and flagship events to enhance networking and professional development opportunities.
What does this episode say about retail media?
The collective discusses key industry trends like programmatic advertising, AI agents, and career paths for retail media leaders.
What does this episode say about diversity & inclusion?
Ecommerce professionals can join the collective and support its initiatives to connect with other women in retail media and contribute to the industry discourse.
