This episode dives into Amazon profitability by focusing on Total ACoS (TACOS) and conversion rate optimization (CRO). It provides actionable strategies for Amazon sellers to increase organic sales, improve PPC efficiency, and ultimately boost their bottom line. The hosts emphasize that profit, not just top-line revenue, is the true measure of business value.
Key takeaways
Aim for a TACOS of around 10% (+/- 2%) as a general target across different brands and products, but be prepared to adjust for seasonal or new product launches.
Prioritize increasing your conversion rate on Amazon, targeting 15-20%. Use Amazon Experiments to A/B test main images and A+ content, and add product videos to improve performance.
To increase organic sales, focus on improving conversion rates, optimizing keyword rankings without annihilating profits, and driving external organic traffic to Amazon listings.
Leverage Amazon Experiments for free split testing of main images and A+ content. If not brand registered, prioritize doing so to unlock these and other benefits.
Be methodical when testing pricing changes. Document the changes, compare conversion rates and profit margins over a 30-day period, and avoid making "finger-in-the-wind" adjustments without data.
Episode 79 We continue our discussion about pay-per-click (PPC) and profitability. This time, we discuss further the different ways to control your Total Advertising Cost of Sale (TACoS), as well as some practical tips to boost your sales, conversion rate, and ecommerce store traffic, among other important topics. By the way, do you know that Amazon owes you money? We break down how you’ll get paid. David also shares why you should charge your PPC spent on a credit card. Let’s continu...
What does this episode say about amazon & marketplaces?
Aim for a TACOS of around 10% (+/- 2%) as a general target across different brands and products, but be prepared to adjust for seasonal or new product launches.
What does this episode say about paid acquisition?
Prioritize increasing your conversion rate on Amazon, targeting 15-20%. Use Amazon Experiments to A/B test main images and A+ content, and add product videos to improve performance.
What does this episode say about conversion & cro?
To increase organic sales, focus on improving conversion rates, optimizing keyword rankings without annihilating profits, and driving external organic traffic to Amazon listings.
What does this episode say about analytics & attribution?
Leverage Amazon Experiments for free split testing of main images and A+ content. If not brand registered, prioritize doing so to unlock these and other benefits.
What does this episode say about amazon & marketplaces?
Be methodical when testing pricing changes. Document the changes, compare conversion rates and profit margins over a 30-day period, and avoid making "finger-in-the-wind" adjustments without data.
