ASICS Digital is leveraging interactive experiences to proactively collect zero-party data, preparing for a cookie-less future. This approach allows them to personalize customer journeys and marketing strategies based on directly provided customer preferences, critical for maintaining effective personalization in a privacy-centric landscape.
Key takeaways
Implement interactive experiences (e.g., quizzes, surveys) to gather zero-party data directly from customers.
Utilize the collected zero-party data to personalize marketing and customer journeys, enhancing engagement and relevance.
Start planning and implementing strategies for a cookie-less marketing environment by reducing reliance on third-party cookies.
Define clear goals and metrics for personalization efforts to effectively track success and optimize strategies.
Explore partnerships with platforms like Jebbit to facilitate the creation and management of interactive data capture experiences.
This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…
