Inspiration for Breakfast with Margaret Wishingrad, Co-Founder and CEO of Three Wishes Cereal
Stairway to CEO
· with Margaret Wishingrad
· January 26, 2021
· 50 min
Summary
Margaret Wishingrad, co-founder of Three Wishes Cereal, shares her journey from real estate and advertising to creating a successful clean-label cereal brand. Learn how early retailer engagement, a two-year product development process, and a deep understanding of market needs led to a high-protein, low-sugar, grain-free cereal that captured a NEXTY award. This episode is a masterclass in strategic product development and brand launch within the CPG space.
Key takeaways
Prioritize early engagement with retailers to secure shelf space and gain valuable feedback, even before product finalization.
Commit to a thorough product development process, as Three Wishes spent two years perfecting their unique grain-free, high-protein, low-sugar formulation.
Leverage past professional experiences, like Margaret's advertising background, to inform brand naming, messaging, and market positioning.
Differentiate your product by focusing on significant nutritional improvements and addressing common allergen concerns to tap into growing consumer demands.
Recently winning the Best Clean Label Award by NEXTY this year, Three Wishes Cereal is a high protein, low sugar, grain free breakfast cereal that tastes just like the cereals from your childhood. Founded three years ago by Margaret Wishingrad and her husband, Ian, Three Wishes is completely free of wheat, dairy, soy, oats, corn, rice and peanuts and has 70 percent less sugar, eight times more protein, and better for you ingredients such as chickpeas, pea protein and monk fruit. In this episode, Margaret shares with us her journey from growing up in Brooklyn, to working in real estate, to joining her husband's advertising agency, where they helped brands like Pepsi and AT&T, as well as early stage companies, launch new products. She talks with us about how she came up with the name and concept for Three Wishes, how she spent two years on product development, and why it was important for them to have early conversations with retailers.
Frequently asked about this episode
What does this episode say about brand strategy?
Prioritize early engagement with retailers to secure shelf space and gain valuable feedback, even before product finalization.
What does this episode say about entrepreneurial journey?
Commit to a thorough product development process, as Three Wishes spent two years perfecting their unique grain-free, high-protein, low-sugar formulation.
What does this episode say about product innovation?
Leverage past professional experiences, like Margaret's advertising background, to inform brand naming, messaging, and market positioning.
What does this episode say about retailer relationships?
Differentiate your product by focusing on significant nutritional improvements and addressing common allergen concerns to tap into growing consumer demands.
