In this episode, Brian Lange, co-founder of Future Commerce, dives into their Vision 2021 report, offering critical insights into evolving consumer behaviors and the future of retail. He discusses which COVID-19-driven habits will stick, the enduring role of brick-and-mortar, and generational engagement trends. This episode is a must-listen for retailers seeking to strategize for both immediate and long-term success amidst a changing landscape.
Key takeaways
Analyze your customer base for generational differences in engagement to tailor marketing and product strategies effectively.
Re-evaluate your brick-and-mortar strategy, understanding that its role is shifting but not disappearing; focus on experiential aspects.
Identify which pandemic-driven consumer behaviors are temporary trends versus permanent shifts to avoid investing in fleeting fads.
Leverage data from consumer trend reports to proactively adapt your business model and offerings to future retail landscapes.
In this bonus episode of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brian Lange, co-founder of Future Commerce, a retail media research startup focused on helping e-commerce businesses create strategic vision. Listen in as Lange discusses his career background, the inspiration behind starting Future Commerce, and what he finds compelling about working in the retail…
