How You Lose the Trust of Your Customers | Xavier Armand | The Vaan Group
Honest Ecommerce · with Xavier Armand · November 2, 2020 · 39 min
Summary
This episode emphasizes trust as the cornerstone of ecommerce. It highlights that building and maintaining customer trust is paramount, especially when handling sensitive data like customer records and order history during critical operations like platform migrations. The discussion provides actionable strategies for managing complex technical projects and optimizing site performance by carefully selecting and integrating applications.
Key takeaways
Prioritize customer trust in all ecommerce operations, particularly when dealing with data migration and handling sensitive customer information.
When migrating ecommerce platforms, ruthlessly prioritize critical features and custom code over aesthetic redesigns to meet hard deadlines and avoid unnecessary costs.
Actively audit and remove unused or redundant apps from your Shopify store, as they can slow down your site and negatively impact customer experience. Engage app support to ensure all associated code is removed upon uninstallation.
For common, simple functionalities like a free shipping bar, consider custom coding directly into your theme instead of relying on apps to avoid app bloat and improve site speed.
Proactively manage customer support with a robust helpdesk system to quickly address inquiries and maintain trust, especially during and after platform changes.
On this podcast, we talk about the importance of auditing your apps, when to upgrade to Shopify Plus, why some upsells can hurt your sales, and so much more! Xavier Armand is the co-founder of Order Bump, a checkout upsell tool for Shopify Plus, and The Vaan Group, an e-commerce agency. To learn more, visit: honestecommerce.co Resources: Xavier’s LinkedIn: linkedin.com/in/xavierarmand Xavier’s agency: vaangroup.com Xavier’s checkout upsell tool for Shopify Plus: orderbump.io For merchants on the Advanced Shopify plan, enter for a chance to win a free year of Shopify Plus: orderbumpsweepstakes.carrd.co Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a demo! Visit postscript.io/install for a free 30-day trial!
What does this episode say about shopify & ecommerce platforms?
Prioritize customer trust in all ecommerce operations, particularly when dealing with data migration and handling sensitive customer information.
What does this episode say about conversion & cro?
When migrating ecommerce platforms, ruthlessly prioritize critical features and custom code over aesthetic redesigns to meet hard deadlines and avoid unnecessary costs.
What does this episode say about customer retention?
Actively audit and remove unused or redundant apps from your Shopify store, as they can slow down your site and negatively impact customer experience. Engage app support to ensure all associated code is removed upon uninstallation.
What does this episode say about supply chain & operations?
For common, simple functionalities like a free shipping bar, consider custom coding directly into your theme instead of relying on apps to avoid app bloat and improve site speed.
What does this episode say about shopify & ecommerce platforms?
Proactively manage customer support with a robust helpdesk system to quickly address inquiries and maintain trust, especially during and after platform changes.
