How VF Corporation Evaluates and Supports Loyalty Programs Across its Brands

Total Retail Talks · November 2, 2021 · 16 min

Summary

In episode 322 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Kang, senior director of product management and consumer loyalty at VF Corporation, one of the world’s largest apparel, footwear and accessories companies operating a family of outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, and Dickies®. Kang discusses how product management…

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