How to Do More With Your Data | Brennan Dunn | RightMessage
Honest Ecommerce · with Brennan Dunn · February 4, 2019 · 36 min
Summary
To thrive in ecommerce, generic approaches no longer suffice. This episode explains how to leverage audience segmentation and personalization, transforming your website from a static entity into a dynamic, tailored experience for each visitor. By understanding who your customers are and what they need, you can increase conversions and build stronger customer relationships.
Key takeaways
Implement URL parameters in ad campaigns to pass demographic and behavioral data to your website, enabling dynamic content adjustments like personalized testimonials.
Utilize on-site surveys or pop-ups with 3-5 questions, starting with "How can I help you?" to gather explicit customer intent and demographic data for immediate personalization.
Integrate email marketing with your website's personalization efforts by using trigger links in emails or annual surveys that update customer profiles, ensuring consistent tailored experiences.
Segment customers based on "who they are" (demographics, referral source) and "what they want" (shopping intent, needs) to create curated product displays and customized copy.
Develop an "if-then" logic for website content: If a visitor fits a certain segment, then display specific products, testimonials, or adjust messaging to resonate with their profile.
On this podcast, we talk about how to survey your audience without annoying them, where to start with marketing segmentation, personalization do's and don'ts, and so much more!
What does this episode say about conversion & cro?
Implement URL parameters in ad campaigns to pass demographic and behavioral data to your website, enabling dynamic content adjustments like personalized testimonials.
What does this episode say about customer retention?
Utilize on-site surveys or pop-ups with 3-5 questions, starting with "How can I help you?" to gather explicit customer intent and demographic data for immediate personalization.
What does this episode say about analytics & attribution?
Integrate email marketing with your website's personalization efforts by using trigger links in emails or annual surveys that update customer profiles, ensuring consistent tailored experiences.
What does this episode say about conversion & cro?
Segment customers based on "who they are" (demographics, referral source) and "what they want" (shopping intent, needs) to create curated product displays and customized copy.
What does this episode say about conversion & cro?
Develop an "if-then" logic for website content: If a visitor fits a certain segment, then display specific products, testimonials, or adjust messaging to resonate with their profile.
