This episode features Jordan West, a serial entrepreneur and agency owner, who shares his unconventional journey from paramedic to building anti-fragile e-commerce businesses. He discusses the challenges and opportunities of operating an e-commerce agency and brands in Canada versus the US, highlighting currency advantages and the importance of delivering value over competing on price. This is a must-listen for e-commerce operators looking for insights into business resilience and strategic growth in a global market.
Key takeaways
Canadian agencies benefit from a favorable exchange rate, allowing them to offer more value to US clients; what costs $70-80k for an employee in the US equates to a $100k salary in Canada, enabling better service delivery without raising prices.
When importing goods into Canada, be aware of duties and tariffs on items over $20, which can significantly impact margins, as illustrated by the $50 per box tariff on chicken that Jordan West encountered.
Focus on delivering immense value rather than competing on price, as lower prices often attract lower-quality clients who demand more for less.
The 'value gap,' as described in Alex Hormozi's '100M Offers,' is what customers truly buy—the perceived difference between what they pay and the value they receive.
What kind of businesses aren't afraid? What kind of businesses actually get better under pressure? What kind of businesses will thrive in the aftermath of iOS 14.5? We answer these questions and share how to build an anti-fragile ecommerce brand in our monthly installment of the "One Topic with Taylor" series featuring Taylor Holiday, CEO of Common Thread Collective.
What does this episode say about founder & leadership?
Canadian agencies benefit from a favorable exchange rate, allowing them to offer more value to US clients; what costs $70-80k for an employee in the US equates to a $100k salary in Canada, enabling better service delivery without raising prices.
What does this episode say about finance & fundraising?
When importing goods into Canada, be aware of duties and tariffs on items over $20, which can significantly impact margins, as illustrated by the $50 per box tariff on chicken that Jordan West encountered.
What does this episode say about dtc strategy?
Focus on delivering immense value rather than competing on price, as lower prices often attract lower-quality clients who demand more for less.
What does this episode say about founder & leadership?
The 'value gap,' as described in Alex Hormozi's '100M Offers,' is what customers truly buy—the perceived difference between what they pay and the value they receive.
