How the Pandemic Really Affected Ecommerce | Paul do Forno | Deloitte Digital | Bonus Episode
Honest Ecommerce · with Paul do Forno · September 29, 2022 · 28 min
Summary
Paul do Forno, Managing Director at Deloitte Digital, shares a historical perspective on the evolution of ecommerce, detailing how the industry has transformed over the past two decades. He offers insights into the challenges and opportunities faced by enterprise-level brands, emphasizing the shift from physical infrastructure to cloud-based solutions and the critical importance of diverse distribution channels, including marketplaces, for sustained growth.
Key takeaways
Recognize that ecommerce growth naturally slows, and external factors like inflation and supply chain disruptions significantly impact performance. Don't expect pandemic-era growth rates to continue indefinitely.
For enterprise brands, transitioning ecommerce platforms is a complex, multi-year undertaking requiring substantial investment and strategic planning, unlike the rapid deployment possible for SMBs.
Proactively explore and leverage diverse distribution channels, particularly marketplaces beyond your owned storefront, to unlock new growth opportunities and reach broader customer segments.
Understand that the evolution from physical servers to cloud-based SaaS platforms like Shopify and Demandware fundamentally reshaped ecommerce, significantly lowering barriers to entry but increasing complexity for large enterprises.
Even if you're an SMB, anticipate future B2B ecommerce opportunities. Building adaptable systems now will position you to tap into this growing market.
On this bonus episode, we talk about the break offs/acquisitions of early Ecom platforms, the upcoming opportunity based on the large growth of B2B, why you shouldn’t count marketplaces out, and so much more!
What does this episode say about shopify & ecommerce platforms?
Recognize that ecommerce growth naturally slows, and external factors like inflation and supply chain disruptions significantly impact performance. Don't expect pandemic-era growth rates to continue indefinitely.
What does this episode say about amazon & marketplaces?
For enterprise brands, transitioning ecommerce platforms is a complex, multi-year undertaking requiring substantial investment and strategic planning, unlike the rapid deployment possible for SMBs.
What does this episode say about retail & omnichannel?
Proactively explore and leverage diverse distribution channels, particularly marketplaces beyond your owned storefront, to unlock new growth opportunities and reach broader customer segments.
What does this episode say about founder & leadership?
Understand that the evolution from physical servers to cloud-based SaaS platforms like Shopify and Demandware fundamentally reshaped ecommerce, significantly lowering barriers to entry but increasing complexity for large enterprises.
What does this episode say about shopify & ecommerce platforms?
Even if you're an SMB, anticipate future B2B ecommerce opportunities. Building adaptable systems now will position you to tap into this growing market.
