This episode features Ken Natori, President of The Natori Company, a high-end women's fashion brand. He discusses the brand's journey in building an e-commerce presence over the last decade, emphasizing the importance of a hybrid retail strategy that integrates both online direct-to-consumer sales and traditional wholesale channels. The conversation highlights how BigCommerce has supported their online customer experience and explores their strategic focus on supply chain efficiency and new product development amidst rising costs.
Key takeaways
A hybrid retail strategy—combining wholesale with DTC e-commerce—can diversify sales channels and customer reach, even for established brands.
Leveraging robust e-commerce platforms like BigCommerce is crucial for developing and maintaining a superior online customer experience, especially when scaling.
Proactive management of supply chain logistics is critical for mitigating the impact of increasing costs of goods and inflationary pressures.
Expanding into new product categories can drive growth and offer new revenue streams.
Even heritage brands need to continuously adapt their sales strategies and embrace new technologies to remain competitive in the evolving retail landscape.
In episode 335 of Total Retail Talks, recorded at the National Retail Federation's Big Show last month in New York, Editor-in-Chief Joe Keenan interviews Ken Natori, president of The Natori Company, a family-owned high-end women's fashion brand. Natori discusses the brand's heritage and its products, his career background before joining his family business, and the…
What does this episode say about retail & omnichannel?
A hybrid retail strategy—combining wholesale with DTC e-commerce—can diversify sales channels and customer reach, even for established brands.
What does this episode say about dtc strategy?
Leveraging robust e-commerce platforms like BigCommerce is crucial for developing and maintaining a superior online customer experience, especially when scaling.
What does this episode say about supply chain & operations?
Proactive management of supply chain logistics is critical for mitigating the impact of increasing costs of goods and inflationary pressures.
What does this episode say about shopify & ecommerce platforms?
Expanding into new product categories can drive growth and offer new revenue streams.
What does this episode say about retail & omnichannel?
Even heritage brands need to continuously adapt their sales strategies and embrace new technologies to remain competitive in the evolving retail landscape.
