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How Pinch of Yum Creates High Quality Content for Google and Pinterest

eCommerce Marketing Podcast · May 1, 2017 · 19 min

Summary

This episode reveals how Pinch of Yum, a leading food blog, crafts high-quality content optimized for both Google search and Pinterest discovery. Ecommerce operators will learn actionable strategies for improving their organic visibility, driving traffic, and building a loyal audience by mastering SEO and visual content tactics for different platforms.

Key takeaways

Themes

organic & seobrand & content

Topics covered

food blog seopinterest marketing strategygoogle search visibilitycontent optimizationkeyword researchvisual content marketingcontent repurposinganalytics for content

Episode description

Marketing Strategies Revealed in this Episode: How to create high quality content Pinterest marketing strategies How to convert your traffic into sales

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Frequently asked about this episode

What does this episode say about organic & seo?
Optimize blog content for transactional and informational keywords to capture both purchase-intent and discovery searchers.
What does this episode say about brand & content?
Develop a robust Pinterest strategy focusing on visually appealing pins, keyword-rich descriptions, and consistent pinning to expand content reach beyond Google.
What does this episode say about organic & seo?
Implement a content refresh strategy to regularly update existing high-performing posts, ensuring continued relevance and improved search rankings.
What does this episode say about organic & seo?
Cross-promote content across different platforms, adapting the format and messaging to suit each platform's unique audience and algorithm.
What does this episode say about organic & seo?
Analyze content performance using analytics to identify what resonates with your audience and iterate on successful strategies to maximize organic traffic and engagement.

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