This episode reveals how PepsiCo, a multinational giant, leverages data and technology to craft seamless and meaningful brand interactions for consumers. Learn how they adapted to COVID-19 induced shifts, harmonized digital and in-store experiences, and integrated brand values into their strategy. Essential listening for brands seeking to bridge the gap between vast data and personalized customer journeys.
Key takeaways
PepsiCo's Demand Accelerator focuses on granular demand acceleration through transformational services in commercial insights, analytics, sales, and marketing.
The company is adapting to new consumer behaviors by using data and technology to create meaningful brand interactions across all channels, both digital and in-store.
PepsiCo emphasizes strong collaboration with its retail partners to ensure a holistic shopping experience, highlighting the importance of integrated strategies.
The episode underscores the heightened significance of brand values in influencing consumer spending decisions, necessitating authentic brand representation.
PepsiCo’s internal teams are strategically structured to work together, breaking down silos to ensure a unified approach to their data and technology-driven initiatives.
In episode 310 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeff Swearingen, global senior vice president of demand accelerator, venturing and global business services at PepsiCo, an American-based multinational food, snack, and beverage corporation. Swearingen discusses the business and consumer changes PepsiCo has experienced in the last year-and-a-half during the COVID-19 pandemic, and how his…
What does this episode say about retail & omnichannel?
PepsiCo's Demand Accelerator focuses on granular demand acceleration through transformational services in commercial insights, analytics, sales, and marketing.
What does this episode say about brand & content?
The company is adapting to new consumer behaviors by using data and technology to create meaningful brand interactions across all channels, both digital and in-store.
What does this episode say about analytics & attribution?
PepsiCo emphasizes strong collaboration with its retail partners to ensure a holistic shopping experience, highlighting the importance of integrated strategies.
What does this episode say about ai & automation?
The episode underscores the heightened significance of brand values in influencing consumer spending decisions, necessitating authentic brand representation.
What does this episode say about retail & omnichannel?
PepsiCo’s internal teams are strategically structured to work together, breaking down silos to ensure a unified approach to their data and technology-driven initiatives.
