How PayMore Is Flipping the Script on Used Electronics
Retail Remix
· with Steven Proust and Eric Helgason
· September 15, 2025
· 29 min
Summary
PayMore is disrupting the secondhand electronics market by focusing on customer trust, proprietary technology, and a community-driven franchise model. Ecommerce operators can learn how to build a scalable and sustainable business by prioritizing customer experience and leveraging technology to optimize operations and pricing.
Key takeaways
Prioritize building customer trust in stigmatized markets through transparent processes, fair pricing, and robust data privacy measures.
Invest in proprietary technology to create a competitive advantage and streamline complex operations, especially in niche retail segments like trade-ins and resale.
Leverage a franchise model to accelerate growth and foster community engagement, ensuring consistency in brand experience across locations.
Focus on sustainability and circular economy principles to meet evolving consumer demands and create a positive brand image.
Continuously adapt to market changes and technological advancements to stay ahead in a rapidly evolving retail landscape.
Cracked screen? Dead battery? Most of us are quick to ditch our broken electronics — but what if there were a smarter, more sustainable alternative?In this episode of Retail Remix, Nicole Silberstein chats with Steven Proust and Eric Helgason, Co-founders of PayMore, a brick-and-mortar resale franchise that’s changing the way we buy, sell and trade electronics. Since launching in 2011, they’ve grown their business to 100 locations — and counting — by leaning into a resale model that’s community-focused and planet-friendly.Steven and Eric share:Why today’s consumer is more open to buying used devices — and what’s driving that shift;How PayMore ensures customer trust through modern stores, smart pricing and rigorous data privacy;Why they chose franchising as their growth engine and how it supports their community-driven ethos;The challenges of scaling a brick-and-mortar resale model — and the tech they’ve developed to power it; andHow they’re staying ahead of the curve as new devices (and resale trends) keep evolving.This isn’t just resale — it’s retail innovation in action. For executives navigating the next era of store experience, PayMore is one to watch.RELATED LINKS:Explore the PayMore model and find a location near youRelated reading: PayMore Opens 19 North American Locations in Q2, Moving Closer to 150-Store GoalRead all about the evolution of resale on Retail TouchPointsCatch up on all episodes of Retail Remix]]>
Frequently asked about this episode
What does this episode say about circular economy?
Prioritize building customer trust in stigmatized markets through transparent processes, fair pricing, and robust data privacy measures.
What does this episode say about customer experience?
Invest in proprietary technology to create a competitive advantage and streamline complex operations, especially in niche retail segments like trade-ins and resale.
What does this episode say about franchising?
Leverage a franchise model to accelerate growth and foster community engagement, ensuring consistency in brand experience across locations.
What does this episode say about retail innovation?
Focus on sustainability and circular economy principles to meet evolving consumer demands and create a positive brand image.
What does this episode say about circular economy?
Continuously adapt to market changes and technological advancements to stay ahead in a rapidly evolving retail landscape.
