How Organic Apparel Brand Pact is Navigating the International E-Commerce Market
Total Retail Talks · with Drew Cook & Matthew Merrilees · September 15, 2026 · 24 min
Summary
This episode offers critical insights for ecommerce brands looking to expand internationally. Learn how to navigate challenges like rising tariffs, maintain profitability, and build resilient global operations, focusing on localization and leaner resource management for sustainable growth in uncertain markets.
Key takeaways
Prioritize localization in your e-commerce customer experience to resonate with international audiences and improve conversion.
Implement resilient global commerce infrastructure to quickly adapt to tariff changes and compliance regulations.
Focus on balancing profitability with adaptability when expanding internationally to mitigate risks and sustain growth.
Brands with leaner resources can still operate globally by strategically leveraging technology and expert partnerships.
Proactively address potential challenges and hesitation before entering new international markets to ensure a smoother expansion.
In episode 516 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Cook, president of organic, sustainable apparel brand Pact, and Matthew Merrilees, CEO, North America at global e-commerce platform Global-e. Cook delves into the challenges of maintaining a successful international business amidst rising tariffs (3:36), while Merrilees discusses the common mistakes made amongst brands…
