How Macy's Integrates Giving, Volunteerism and Social Impact With Everyday Business
Total Retail Talks · with Christine Grasser and Sam Di Scipio · October 19, 2021 · 25 min
Summary
Macy's strategically integrates Corporate Social Responsibility (CSR) and philanthropy into its core business, moving beyond mere donations to embed social impact directly into its brand identity and operations. This episode reveals how a major retailer leverages partnerships, employee volunteerism, and workforce development programs like NRF Foundation's RISE Up to achieve significant community impact while enhancing brand reputation and employee engagement. Operators will learn how to build a business case for social impact and foster a culture of giving that contributes to long-term sustainability and customer loyalty.
Key takeaways
Implement CSR not as an add-on, but as an integral part of brand identity and business strategy to foster a culture of giving and social responsibility.
Utilize partnerships like the NRF Foundation's RISE Up program to align social impact goals with workforce development, creating tangible community benefits.
Develop robust employee volunteerism programs to boost employee engagement, which in turn positively impacts customer perception and brand reputation.
Measure the impact of social initiatives to demonstrate the business case for social good and guide future CSR strategies.
Proactively communicate your CSR efforts to build and maintain brand reputation and customer loyalty by showcasing authentic commitment to social good.
In episode 320 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christine Grasser, manager of corporate communications, giving and volunteerism, and Sam Di Scipio, vice president of corporate communications, giving and volunteerism at Macy's. Grasser and Di Scipio discuss Macy's recent partnership with the National Retail Federation Foundation's RISE Up training and credentialing program, and how the…
What does this episode say about retail & omnichannel?
Implement CSR not as an add-on, but as an integral part of brand identity and business strategy to foster a culture of giving and social responsibility.
What does this episode say about brand & content?
Utilize partnerships like the NRF Foundation's RISE Up program to align social impact goals with workforce development, creating tangible community benefits.
What does this episode say about founder & leadership?
Develop robust employee volunteerism programs to boost employee engagement, which in turn positively impacts customer perception and brand reputation.
What does this episode say about retail & omnichannel?
Measure the impact of social initiatives to demonstrate the business case for social good and guide future CSR strategies.
What does this episode say about retail & omnichannel?
Proactively communicate your CSR efforts to build and maintain brand reputation and customer loyalty by showcasing authentic commitment to social good.
