How Kroger's Programmatic Advertising Marketplace is Benefitting Brands

Total Retail Talks · January 3, 2022 · 23 min

Summary

In episode 330 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Cara Pratt, senior vice president of Kroger Precision Marketing (KPM) at 84.51°, the retail data science, insights and media subsidiary of the Kroger company. Listen in as Pratt discusses the business and her role at the company, the genesis of Kroger's new programmatic advertising marketplace,…

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