How JanSport Stays Relevant and Connects With Gen Z Consumers

Total Retail Talks · January 30, 2023 · 23 min

Summary

In episode 386 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Monica Rigali, vice president of global brand management at JanSport, a VF Company. Listen in as Rigali provides an overview of the heritage backpack brand (1:01), her current role and professional background (2:25), and how JanSport engages Gen Z consumers (3:51). She shares how…

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