JanSport's Director of E-commerce, Carolina Gomes, shares how adopting a mobile-first mindset for their site redesign nearly doubled sales through that channel. This episode offers key insights into the strategic thinking and practical steps involved in optimizing for mobile to drive significant revenue growth.
Key takeaways
Prioritize a mobile-first design approach for website redesigns to meet current consumer behavior.
Expect significant sales uplifts by optimizing the mobile user experience, as demonstrated by JanSport nearly doubling mobile sales.
Regularly review and update your e-commerce platform to incorporate the latest mobile best practices.
Understand that a strong mobile presence is critical for future retail success, requiring continuous adaptation and planning for evolving consumer interactions.
JanSport implemented a new mobile-first mind-set for its site redesign, and it's helped the brand nearly double sales via the platform. Carolina Gomes, director of e-commerce at JanSport, joined us on episode 58 of Total Retail Talks to discuss the company's recent web redesign, how thinking mobile first has affected its sales, and what's in…
What does this episode say about retail & omnichannel?
Prioritize a mobile-first design approach for website redesigns to meet current consumer behavior.
What does this episode say about conversion & cro?
Expect significant sales uplifts by optimizing the mobile user experience, as demonstrated by JanSport nearly doubling mobile sales.
What does this episode say about product & merchandising?
Regularly review and update your e-commerce platform to incorporate the latest mobile best practices.
What does this episode say about retail & omnichannel?
Understand that a strong mobile presence is critical for future retail success, requiring continuous adaptation and planning for evolving consumer interactions.
