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How Industry West Boosts D-to-C Sales With Online Personalization

Total Retail Talks · February 17, 2020 · 17 min

Summary

In episode 234 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ian Leslie, chief marketing officer at Industry West, a modern B-to-B and D-to-C furniture retailer. Listen in as Leslie shares the history of the brand, including its long-standing success in the B-to-B space and it's focusing on growing stronger direct-to-consumer relationships. He discusses how…

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