How FTD is Reimagining its Digital Experience for Both Florists and Consumers

Total Retail Talks · June 29, 2021 · 30 min

Summary

In episode 304 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Powell, chief technology officer of FTD, a premier floral and gifting company. Powell discusses how the COVID-19 pandemic created a surge in gifting demand at the company, why FTD is focusing on improving its technology, and how the 110-year old company is reimagining its…

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