How francesca’s is Optimizing Holiday Marketing and Informing 2023 Strategy

Total Retail Talks · December 19, 2022 · 18 min

Summary

In episode 381 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jann Parish, chief marketing officer at francesca’s, a leading women’s clothing boutique with nearly 500 U.S. retail locations and a robust e-commerce platform. Parish discusses the consumer behavior she's seen from francesca's shoppers during this holiday season (1:33), how her marketing team is staying nimble…

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