This episode reveals Finish Line's strategy to convert in-store customers into higher-value omnichannel shoppers. Learn how focusing on bridging offline and online experiences can significantly increase customer lifetime value by leveraging CRM and email tactics to drive digital engagement after an in-store visit.
Key takeaways
Implement strategies to encourage in-store customers to engage with your digital channels, as omnichannel customers are significantly more valuable.
Utilize CRM and email marketing to re-engage in-store purchasers and drive them to your e-commerce platform.
Develop a seamless customer journey that integrates brick-and-mortar with online touchpoints to maximize customer retention and spend.
It's not a secret that customers that purchase in multiple channels (i.e., omnichannel customers) are more valuable to brands than their single-channel counterparts. Therefore, it makes sense that retailers would do everything in their power to convert single channel customers — particularly those in-store — into omnichannel customers. In episode 50 of Total Retail Talks,…
