This episode features Mariah Chase, CEO of ELOQUII, a plus-sized clothing brand. She shares how ELOQUII successfully leverages influencer marketing to connect with its audience and maintain authenticity, detailing their strategy during the COVID-19 pandemic, which included using influencers as e-commerce models with positive results. This makes it a must-listen for brands looking for innovative ways to engage with customers and build community through genuine relationships.
Key takeaways
Utilize influencers as authentic models for e-commerce, especially during disruptions, to maintain brand voice and connection with customers.
Prioritize brand values and authenticity in all communications to resonate with customers and build a loyal community, even during challenging times.
Actively listen to customer feedback to understand changing behaviors and adapt business strategies to evolve with their needs.
Integrate influencer marketing as a critical component of your overall marketing mix to drive engagement and communicate brand messaging effectively.
Explore innovative uses of existing resources, such as repurposing influencer content for various marketing channels, to maximize impact and efficiency.
In episode 248 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mariah Chase, CEO of ELOQUII, a plus-sized clothing brand for women. Listen in as Chase discusses the history of the brand, her career background, and how ELOQUII fills a gap in the market for quality plus-sized apparel. She shares how the brand is communicating…
What does this episode say about influencer & creator?
Utilize influencers as authentic models for e-commerce, especially during disruptions, to maintain brand voice and connection with customers.
What does this episode say about brand & content?
Prioritize brand values and authenticity in all communications to resonate with customers and build a loyal community, even during challenging times.
What does this episode say about dtc strategy?
Actively listen to customer feedback to understand changing behaviors and adapt business strategies to evolve with their needs.
What does this episode say about influencer & creator?
Integrate influencer marketing as a critical component of your overall marketing mix to drive engagement and communicate brand messaging effectively.
What does this episode say about influencer & creator?
Explore innovative uses of existing resources, such as repurposing influencer content for various marketing channels, to maximize impact and efficiency.
