How DMARC & DKIM Improve Your Email Open Rates | Nikita Vakhrushev | ASPEKT | Bonus Episode
Honest Ecommerce · with Nikita Vakhrushev · August 15, 2024 · 24 min
Summary
This episode explains the critical importance of DMARC and DKIM for maintaining high email deliverability and open rates, especially for ecommerce stores. Host Chase Climber and guest Nikita Vakhrushev break down these technical requirements from Google and Yahoo, providing actionable steps for implementation and troubleshooting common issues. Ecommerce operators neglecting these settings risk significantly diminished email performance and revenue.
Key takeaways
Implement DMARC and DKIM verification for your email domain immediately; Google and Yahoo’s changes (live as of April 15th) will severely impact deliverability without them.
Understand that DKIM setup often involves navigating your email marketing platform (e.g., Klaviyo) and registrar settings, choosing between static (for Shopify domains) and dynamic configurations.
Set up DMARC as a simple text record in your DNS settings with the host “_DMARC” and value “v=DMARC1; p=none;”. Verify the setup using tools like dmarcian.com.
Be aware that incorrect setup, even minor errors like an extra space, can drastically reduce open rates, requiring expert intervention to rectify.
Recognize that while Klaviyo handles DKIM, DMARC is a broader setting needed for all email sending platforms, including Shopify, Gorgias, and customer service systems.
On this bonus episode of Honest Ecommerce, we have Nikita Vakhrushev. Nikita is the CEO & Founder of ASPEKT, an agency that specializes in Ecom/DTC email & SMS marketing. We talk about adding DKIM & DMARC for email security, suppressing email addresses for better deliverability, Implementing effective list cleaning strategies, and so much more!
Implement DMARC and DKIM verification for your email domain immediately; Google and Yahoo’s changes (live as of April 15th) will severely impact deliverability without them.
What does this episode say about analytics & attribution?
Understand that DKIM setup often involves navigating your email marketing platform (e.g., Klaviyo) and registrar settings, choosing between static (for Shopify domains) and dynamic configurations.
What does this episode say about shopify & ecommerce platforms?
Set up DMARC as a simple text record in your DNS settings with the host “_DMARC” and value “v=DMARC1; p=none;”. Verify the setup using tools like dmarcian.com.
What does this episode say about email & sms?
Be aware that incorrect setup, even minor errors like an extra space, can drastically reduce open rates, requiring expert intervention to rectify.
What does this episode say about email & sms?
Recognize that while Klaviyo handles DKIM, DMARC is a broader setting needed for all email sending platforms, including Shopify, Gorgias, and customer service systems.
