In this episode, Crate and Barrel's Senior Director of E-commerce and Digital Product Management, Brian Schultz, discusses how the company is leveraging technology to create a seamless online-to-offline shopping experience. He shares insights into how their native mobile app enhances in-store visits and how omnichannel customer behavior informs merchandising decisions. This episode provides actionable advice for retailers looking to integrate digital solutions within their physical stores.
Key takeaways
Implement a native mobile app to enhance the in-store shopping experience, allowing customers to access product information, create wishlists, and streamline purchases.
Analyze omnichannel customer data to inform merchandising strategies, ensuring product assortments and displays cater to both online browsing and in-store purchasing habits.
Utilize technology to bridge the gap between online inspiration and in-store realization, facilitating a smoother customer journey from digital discovery to physical interaction and purchase.
Focus on creating a unified brand experience across all touchpoints, ensuring consistency in messaging, product presentation, and customer service whether online or in-store.
In episode 131 of Total Retail Talks, Brian Schultz, senior director, e-commerce and digital product management, Crate and Barrel, discusses how the furniture and home decor retailer is using technology to better connect its customers’ online and offline shopping experiences. Schultz details how Crate and Barrel's native mobile app plays a role in customers’ in-store…
What does this episode say about retail & omnichannel?
Implement a native mobile app to enhance the in-store shopping experience, allowing customers to access product information, create wishlists, and streamline purchases.
What does this episode say about product & merchandising?
Analyze omnichannel customer data to inform merchandising strategies, ensuring product assortments and displays cater to both online browsing and in-store purchasing habits.
What does this episode say about conversion & cro?
Utilize technology to bridge the gap between online inspiration and in-store realization, facilitating a smoother customer journey from digital discovery to physical interaction and purchase.
What does this episode say about retail & omnichannel?
Focus on creating a unified brand experience across all touchpoints, ensuring consistency in messaging, product presentation, and customer service whether online or in-store.
