In this episode, Kiran Smith, CMO of Brookstone, discusses the significant impact of chip card technology on reducing fraudulent purchases. She shares practical insights on how retailers can effectively integrate EMV to protect their businesses, highlighting the financial and operational benefits of proactive fraud prevention.
Key takeaways
Implement chip card technology (EMV) at point-of-sale to significantly reduce instances of credit card fraud.
Educate staff and update internal processes to support new payment technologies.
Regularly review and update fraud prevention strategies to adapt to evolving threats.
Consider multi-layered security approaches beyond just chip cards to secure transactions.
Quantify the financial benefits of fraud prevention by tracking reduced chargebacks and losses.
In episode 78 of Total Retail Talks, Kiran Smith, vice president, chief marketing officer at Brookstone, a retailer of unique gift ideas and cool gadgets, discusses how chip card technology is helping the company cut down on fraudulent purchases. In addition, Smith offers her advice for other retailers that are integrating chip card technology into…
