How an Omnichannel Order Management System Helps Eileen Fisher Outperform its Competition
Total Retail Talks · with Kim Audan & Keir McIntyre · September 27, 2019 · 20 min
Summary
Eileen Fisher significantly improved its customer experience and operational efficiency by implementing an omnichannel Order Management System (OMS). This episode details their phased rollout, which enabled consolidated inventory visibility, ship-from-store, send-from-anywhere POS, and buy online, pick up in-store capabilities. Ecommerce operators can learn how a strategic OMS implementation can transform fulfillment and drive competitive advantage.
Key takeaways
Adopt a phased approach for OMS implementation, starting with core inventory visibility, to allow your team to adapt and troubleshoot effectively.
Utilize an OMS to consolidate inventory across all channels, enabling features like ship-from-store and buy online, pick up in-store for enhanced customer convenience.
Train associates thoroughly on new OMS technology to ensure smooth adoption and maximize its capabilities across your retail ecosystem.
Continuously improve your OMS post-launch by gathering feedback and planning future enhancements to maintain optimal customer experiences.
Leverage advanced OMS capabilities to create a seamless point-of-sale experience that integrates online and offline inventory and fulfillment options.
In episode 215 of Total Retail Talks, Executive Editor Joe Keenan speaks with Kim Audan, vice president, digital commerce, and Keir McIntyre, senior director, direct-to-customer technology, both of Eileen Fisher, a founder-led women's clothing brand that's also a B Corporation. Listen in as Audan and McIntyre discuss how an omnichannel order management system (OMS) is…
What does this episode say about retail & omnichannel?
Adopt a phased approach for OMS implementation, starting with core inventory visibility, to allow your team to adapt and troubleshoot effectively.
What does this episode say about supply chain & operations?
Utilize an OMS to consolidate inventory across all channels, enabling features like ship-from-store and buy online, pick up in-store for enhanced customer convenience.
What does this episode say about ai & automation?
Train associates thoroughly on new OMS technology to ensure smooth adoption and maximize its capabilities across your retail ecosystem.
What does this episode say about retail & omnichannel?
Continuously improve your OMS post-launch by gathering feedback and planning future enhancements to maintain optimal customer experiences.
What does this episode say about retail & omnichannel?
Leverage advanced OMS capabilities to create a seamless point-of-sale experience that integrates online and offline inventory and fulfillment options.
