This episode reveals the optimal hourly windows to run Amazon ads, based on an analysis of over 7 billion impressions. Ecommerce operators can use this data-driven insight to significantly improve ad efficiency and reduce wasted spend by aligning their campaigns with peak consumer activity on the platform.
Key takeaways
Leverage hourly impression data to pinpoint exact times when your target audience is most active on Amazon.
Adjust Amazon ad scheduling to concentrate spend during peak hours, maximizing visibility and potential conversions.
Optimize ad budgets by minimizing exposure during off-peak hours, reallocating funds to more impactful periods.
Regularly review and adapt hourly ad schedules to account for shifts in consumer behavior and platform trends.
The analysis reveals significant differences in performance at different hours of the day. Order volume is at its peak from 7 AM to 8 PM (all times PST), while ROAS is best from 6 AM to 6 PM. The overnight hours are unfavourable for both sales and ROAS.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on ...
